Thursday 19 April 2018

Tom Ford 001 Wristwatch.


Announced in 2017, Tom Ford's first foray into the world of horology has finally been put to market, and all things considered, it's pretty mediocre.  The watch itself is fairly inoffensive, rectangular casing, black Arabic numerals.  And the choice of materials, gold, steel, DLC, is nice.  The ability to have a range of 62 interchangeable straps to choose from is a lovely little touch.  All in all seems great, its just that Tom Ford's clothing and accessories ranges are so stratospherically high-end, a timepiece so frankly ordinary seems somehow, well, a little incongruous.

And the way it has been produced is also a bit odd.  It's been made by Bedrock Manufacturing, a company which makes Shinola and Filson.  This means it's likely to be along the lines of a quartz movement.  This is something we would expect from D&G watches, or Gucci, but Tom Ford, who is famously an avid watch collector, should in our opinion have gone the route of a high end manufacture.

The price point similarly is a bit off.  A brand that sells cashmere sweaters for £2,000 should not be starting it's watches off at £1,600, very odd.



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