Continuing the partnership that began with Louis Vuitton creating the World Cup trophy travel case in 2010, LV have produced a special edition leather goods collection to commemorate the tournament. The capsule has everything from small leather goods up to keepalls, and all pieces are constructed from football leather shaped hexagon pieces of textured Epi leather. in contrasting black, red, blue and white, as a nod to the colours of country flags. A final touch, the luggage tag can be embossed with any of the 35 participating country flags. Expect proces to be from £300.
Frankly, while the world cup trophy case had a sense of occasion to it, this collection is more of a cynical cash grab. Not since the ugly LV cup collections of the late 1990's to early 2000's have such ugly collections been seen by the house. But more than that, Louis Vuitton is a brand that is supposed to be about tradition, and quality, which is able to demonstrate a selection of quality products imbued with qualities that exist due to their history. Words like heritage, respect, timelessness are supposed to come to mind.
None of this is evident here. Just like the "so-hot-right-now" Supreme collab which will be meaningless in 5 years, these ugly bags have nothing of LV other than the branding and price tag, and it is truly sad that they will be written about with glowing effusive praise, bought and sported by celebrities due to being provided to them by their stylists, desired by consumers, and purchased by those with too much disposable income. They will be profitable for LV, which is the problem, another nail in LV's coffin, as they move further from their roots, and cease to be respectable. It's looking like Goyard is one of the only houses left with self respect at this stage.